Twelve84® Eyewear and Optical X Inc. Secure Over $2M in Funding to Drive Growth

MADISON, WI — HealthX Ventures, a Wisconsin-based venture capital firm, has led a seed investment in Optical X Inc., parent company of twelve84® and founded by CEO, Natasha Vora. The firm’s Principal, Shabaka Gibson, emphasized their commitment to supporting innovative businesses with strong teams and visionary leaders. “Optical X exemplifies what we look for—innovative ideas, capable execution, and a clear vision. We are thrilled to back a company delivering top-tier products and services.”

Launched in 2017, twelve84® Eyewear was created to provide affordable, high-quality eyewear solutions for independent eye doctors, helping them increase sales and reduce patient walkouts. The brand offers comprehensive packages, including frames, lenses, and anti-reflective coating, at pricing designed to be accessible to all patients. This model enables eye care practices to compete with big-box retailers and online platforms, retaining more patients and boosting overall satisfaction.

Twelve84® plays a vital role in helping independent practices meet patient needs while staying competitive,” said Natasha Vora, CEO of Optical X Inc. “Data from The Vision Council shows patients prefer to purchase eyewear directly from their eye doctor, but rising costs often drive them to purchase elsewhere. The solution twelve84® offers balances quality and affordability, making it easier for patients to invest in eyewear at the point of care.”

The capital injection will fuel twelve84®’s expansion and power development of Optical X’s innovative retail management platform, launching Spring 2025. The new software solution promises to revolutionize patient experience through seamless omni-channel integration, while equipping opticians with guided selling tools. By connecting directly with practice EHR systems, the platform delivers actionable business intelligence, enabling practices to optimize their sales process and profitability.

Optical X Inc. is a Wisconsin-based optical product and services company that serves independent optometrist in the U.S. with affordable eyewear and innovative software.